
The Center for Accelerated Women's Economic Empowerment (CAWEE), established in 2004, is a pioneering Ethiopian organization dedicated to empowering women engaged in Small and Medium Enterprises (SMEs), with a particular focus on export-oriented businesses. CAWEE supports women-owned and women-managed enterprises, guided by a vision of fostering globally competitive Ethiopian women entrepreneurs.
To strengthen the competitiveness of Micro, Small and Medium Enterprises (MSMEs) under the Mabqat Program, CAWEE recognizes the need to support enterprises in complying with market standards and certification systems. Compliance with such standards is essential to improving product quality, enhancing buyer credibility, and enabling sustained access to domestic, regional, and international markets.
CAWEE is implementing the Mabqat Program in partnership with the Mastercard Foundation and Ethiopian Enterprise Development (EED), this program is being led by PETCO Ethiopia. "Mabqat" (ማብቃት) translates to "empowerment," reflecting the program's mission to equip MSMEs with the tools, knowledge, and certifications required to compete effectively in the leather, textile, and garment value chains.
Program Targets
Geographic Coverage of the Program
Implementation Period
The Mabqat Program runs from June 2024 to May 2029.
Intervention Area: MSME Product Quality Standards and Certification
Type of Expertise Sought: Standards and Quality Certification Consultant / Firm
Targeted Micro, Small and Medium Enterprises (MSMEs): 275 MSMEs (Leather, Textile and Garment sub-sectors)
Assignment Duration: September 2026 – May 2027
Geographic Coverage: Addis Ababa, Bahir Dar, Dire Dawa, Hawassa., Jimma and Mekelle (and surrounding regions)
Submission Format: English, PDF, separate Technical and Financial proposals
CAWEE seeks to facilitate MSME access to services that support enterprises in meeting local and international market standards and certifications, thereby improving their competitiveness in target markets. Compliance with recognized standards remains one of the principal barriers preventing Ethiopian MSMEs in the leather, textile, and garment sub-sectors from accessing higher-value domestic, regional, and export markets. This assignment is designed to close that gap through structured technical assistance, certification facilitation, and a cost-efficient group-certification model.
General Objective
To support MSMEs in meeting relevant market quality standards and obtaining the certifications required to strengthen their competitiveness and market access.
Specific Objectives
The selected consultant/firm will be responsible for the following tasks:
The consultant/firm will design and deliver a structured training component to build MSME awareness and technical capacity on market standards and certification requirements ahead of and alongside, individualized compliance support.
The assignment will draw on the following frameworks, as relevant to each MSME's product and target market:
a) National Standards (Ethiopia)
b) Regional Standards
c) International Standards
Engagement will be coordinated through the following hub cities, with support extended to MSMEs across the broader geographic areas within each respective region:
The financial proposal must include all associated costs — including travel, accommodation, per diem, and a detailed cost breakdown per deliverable and per location, as applicable.
The consultant/firm must demonstrate the following:
Submission of CVs for all proposed key personnel is mandatory.
Interested bidders must submit the following as part of their proposal:
Submission Instructions
Late Submissions Will not be considered under any circumstances
Established in 2004, the Center for Accelerated Women’s Economic Empowerment (CAWEE) is a pioneer trade promotion organization providing capacity-building and promotional support to women-led Small and Medium Enterprises (SMEs) involved in export trade. Originating in Ethiopia, CAWEE has expanded its operational footprint to Nairobi, Kenya, with ongoing outreach across the African continent. --- Vision & Mission Vision: To build a vibrant, globally competitive class of women entrepreneurs in Ethiopia and across Africa, promoting sustainable economic growth, uplifting communities, and championing women’s economic empowerment. Mission: To empower Ethiopian women exporters by strengthening their institutional and individual capacities, facilitating sustainable access to international markets, and conducting action-oriented research to identify and remove systemic barriers, thereby fostering a more enabling and inclusive business environment for women in export trade. --- Core Values Integrity: Upholding unwavering honesty, ethical behavior, transparency, and accountability across all commitments. Innovation: Valuing creativity and forward-thinking approaches to address industry challenges and capture opportunities. Diversity: Embracing and respecting varied cultures, backgrounds, expertise, and perspectives. Teamwork: Fostering collective effort, collaboration, synergy, and shared learning to achieve impactful outcomes. Sustainability: Building long-term enterprise resilience through environmentally responsible business and export practices. Empowerment: Supporting vulnerable women entrepreneurs while advocating for broader economic inclusion. --- Support Services & Interventions Trade Capacity Building: Providing specialized training in international trade compliance, procedures, and standards. Business Development Services (BDS): Strengthening packaging, branding, and product quality to meet competitive international export requirements. Market Access & Linkages: Connecting women-led enterprises to domestic, regional, and global buyers, including trade fair organization. Trade Missions: Organizing outbound business delegations and international buyer-seller exchanges. Access to Finance: Facilitating pathways to capital and financial resources for SMEs. Policy Advocacy & Dialogue: Conducting action-oriented research, hosting policy forums, and identifying structural barriers to trade. AfCFTA Readiness: Equipping women-led businesses to leverage opportunities under the African Continental Free Trade Area. --- Leadership & Governance Champion: H.E. Hailemariam Desalegn (Former Prime Minister of Ethiopia; Chair of AGRA and Trademark Africa), supporting continental trade expansion under the theme "Boosting Intra-African Trade: African Women Taking the Lead." Founder & Executive Director: Dr. Nigest Haile 23 years of public sector service within the Ethiopian Ministry of Trade and Industry prior to founding CAWEE in 2004. Co-founder and former nine-year board member of Enat Bank, Ethiopia's first women-focused commercial bank. Lead Coordinator for the Office of the First Lady of Ethiopia's project, "Connecting 1,500 Women and Young Girls to the Export Market." Led international trade missions to 21 countries across Africa, Europe, Asia, and the Americas. Holds an academic background from Addis Ababa University, the Institute of Social Studies (ISS) in The Hague, Quantic School of Business & Technology, and Rai Technology University. Global Chair for Global Trade at G100 and board member across various international initiatives, including the Hailemariam & Roman Foundation and Opportunity International UK.